HOW KEYWORD STRATEGY CHANGES IN AI SEARCH
Still building your Google Ads around exact keywords?
Let’s rethink that.
Google’s AI Mode is less about keywords and more about meaning.
Instead of matching a word like “project management software,”
AI asks: What problem is the user trying to solve?
Your ad may show up for questions like:
– “How can I organize my team?”
– “What’s the best way to track deadlines?”
– “Which app helps manage remote work?”
This means your keyword strategy should focus on themes and intent, not just phrases.
You don’t need to guess the exact search anymore.
You need to understand the user behind it.
