MAS at the K trade fair in Düsseldorf

An extremely productive and trusting collaboration with MAS culminated in a successful appearance at the K trade fair. Our common goal: to make MAS’s impressive innovative strength visible and tangible.

The focus was on the premiere of the new MAS iQonicTwin product series, which we showcased with a consistent communication concept. Our contribution included consulting, concept development, logo design with a new brand identity, the visual design of the large exhibition stand, technical process graphics, elaborate 2D and 3D illustrations, a 3D animated film trailer, printed materials and an augmented reality feature that allowed visitors to interactively experience MAS equipment.

A big thank you to Martina Dietrich from MAS for the inspiring collaboration – and to Erika Hammer from Messebau & Planung  for the great cooperation and the beautiful photos of the exhibition stand.