EMEMBER WHEN GOOGLE ADS WAS ABOUT KEYWORDS?
Well… not anymore.
I’ve been diving deep into the AI Mode updates in Google Search — and wow, we’re not just tweaking ad strategy anymore, we’re rewriting it. The whole landscape has shifted from reactive bidding to intent-driven, conversational influence.
Here’s what I’m seeing:
- Ads are blending into AI-generated answers.
- It’s not about queries anymore — it’s about context and timing.
- CTRs are down, but brand relevance inside AI results is the new superpower.
- And yes — automation is your new creative partner.
No more chasing clicks. Now it’s about showing up where real decisions are made —inside the answer.
This is exciting, messy, and a bit scary. But it’s also the present.
If you’re wondering how your brand will fit into this new paradigm, I’d love to share what we’re already testing.
Let’s get your voice into the next wave of search.
