OLD Google ADS VS AI-POWERED GOOGLE ADS
In the past, Google Ads worked like a slot machine.
You put in keywords, set your budget, and hoped users clicked.
Today, Google Ads has evolved.
Now with AI Mode, it doesn’t wait for a user to type a query.
Instead, it reads the context of the question and delivers ads as part of the answer.
Old way:
– You targeted keywords.
– You chased clicks.
– You optimized headlines manually.
New way:
– You target intent.
– You show up inside AI-generated responses.
– You structure your content to fit the conversation.
It’s no longer about just appearing.
It’s about becoming part of the user’s thought process.
Google Ads has moved on. Your strategy should too.
