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Sichtbarkeit bedeutet nicht, online zu sein. Es geht darum, verstanden zu werden.

With all the AI tools and templates available today, creating a website is no longer a challenge.
The real challenge lies in making it relevant – not just for humans, but for AI search engines that decide what gets seen, ranked, and recommended.
Janine Wald, Werbeagentur dmp

The Game Has Changed

Werbeagentur dmp is a full-service advertising agency, fully specialized in B2B clients. Our expertise spans across the channels that matter most to professional buyers. These include the website, LinkedIn, Google Ads, YouTube, and AI-powered tools such as ChatGPT, Copilot, and Gemini.

Web presence has changed dramatically. Creating a page is easy with templates and AI, but getting seen and selected is the challenge. We focus on building visibility platforms, not just websites.

In a strong visibility strategy, it’s crucial to understand your target audience, how and where they search, what type of content they consume, and how trust is established. That’s where we come in — providing strategy, execution, and performance measurement.

Our three core visibility services — LinkedIn campaigns, Google Ads, and AI & SEO optimization — are all structured around one goal: bringing the right people to your website and converting them into contacts.

Website Creation: Fast, Relevant, and Built to Last

Your website is still your digital headquarters – but the expectations have changed. Today, it must be more than visually appealing or quick to load. It needs to be readable by algorithms, ranked by AI, and trusted by decision-makers.

Depending on the case, we either take over existing websites (for example, WordPress) and redesign the theme for immediate visible improvements, or we create new websites designed for specific needs: some with scroll-based storytelling and interactive animations, others built on robust frameworks like Laravel to handle large volumes of content and complex structures.

In every case, speed matters – our modern B2B websites launch in days, not weeks. But fast results are only the first step. In a second phase, all content – images, and especially text – is reviewed and optimized to ensure relevance for both people and machines. Your message must connect with buyers and be clearly understood by search engines and AI. If the content isn’t aligned, visibility suffers.

We write and structure content that balances both sides: meaningful for decision-makers, formatted for machine understanding. From landing pages and service descriptions to structured FAQs, every detail is built for discoverability. This ensures voice assistants and AI tools can cite your content with authority.

At the technical level, we ensure GDPR compliance, semantic structure, and clean markup. Combined with AI-supported templates and frameworks, our websites become performance engines designed to amplify LinkedIn campaigns, Google Ads, and AI visibility strategies.

Your website becomes more than a digital business card – it turns into your platform for visibility, relevance, and measurable growth.

LinkedIn Campaigns: Visibility Where It Counts 

Your ideal client might not be actively searching—they’re scrolling. That’s why LinkedIn is a crucial channel for B2B visibility. It’s where decision-makers spend time, engage with content, and start real buying conversations.

At Werbeagentur dmp, we design and manage strategic LinkedIn campaigns—organic and paid—targeted to reach exactly the right audience. From sponsored posts to messaging sequences, every campaign is tailored to the buyer journey.

We combine precise targeting, platform-native content, and performance tracking to ensure your message appears where it matters most—and converts attention into action.

We manage multiple campaign types:

These show up directly in your audience’s LinkedIn feed, styled to match native content. We create each visual and caption to match your tone, topic, and conversion goal.

These land directly in the inbox of your target audience. Perfect for personalized outreach, event invites, or service introductions — we script the content and format it for results.

These collect contact information without ever leaving LinkedIn. We connect the form to a campaign and align it with your CRM or follow-up system.

 We produce and distribute short, engaging videos that explain your offer, introduce your brand, or showcase case studies — tailored for B2B interest.

 Already posted something great? We boost it to reach thousands more within your target group, expanding reach beyond your current network.

Each campaign comes with strategy, creative assets, analytics, and optimization. Whether you want reach, leads, or engagement, we manage the full process and adapt it based on what works.

Google Ads: Intent-Driven Visibility

When someone is searching on Google, they’re not just browsing — they’re looking for answers. That’s why Google Ads remain one of the strongest tools for B2B acquisition. We make sure you appear at the right moment with the right message.

We plan, manage, and execute campaigns using multiple ad formats, optimized to match your service and buyer intent:

The top results people see when they search for solutions like yours. We match your ads with highly targeted keywords, write persuasive ad copy, and connect them to relevant landing pages for maximum Quality Score.

 Image-based ads across business-relevant websites and platforms. We create sharp, branded visuals that promote visibility and brand recall — even before someone is ready to convert

Great for explaining services, creating awareness, or retargeting. We plan targeting, write scripts, and manage distribution to put your message in front of the right audience.

 If someone visited your website but didn’t take action, we re-engage them with relevant reminders and offers, bringing them back when they’re ready.

Google’s AI-powered, all-in-one campaign type. We feed it high-quality copy, creative, and targeting data — and it distributes your message across all channels with real-time learning.

Each campaign includes full creative direction — visuals, video scripts, messaging, and user journeys. We don’t just manage ads. We manage performance.

AI and SEO Visibility: Be Understood and Recommended

Modern visibility happens at the intersection of AI and search. We optimize your presence for Google’s algorithm, ChatGPT responses, voice search, and more.

That means structuring content semantically, using schema markup, and aligning pages for AI citation and contextual relevance.

We ensure your content is formatted to be machine-readable, including question-answer formats, topic clustering, and internal linking that supports SEO and AI discoverability.

Seen in the right place at the right time.

Stop leaving your online presence to chance. We build strategic visibility platforms that ensure you’re not just found, but understood and trusted by both human decision-makers and AI.
Let’s move beyond a simple website and create a powerful system that turns visibility into valuable contacts.

Immersive 3D & Metaverse Experiences That Amplify Visibility

Your website and social media platforms are strong channels on their own—but they often remain disconnected. Our metaverse and 3D solutions act as the missing link, connecting these elements into a unified, interactive experience. This is not just an add-on; it’s an essential part of a holistic visibility strategy—where website, social media, and immersive technology converge to create a seamless, discoverable presence.

At Werbeagentur dmp, we combine proven web technologies with advanced 3D development to create digital experiences that go beyond visibility. From interactive web environments to AR and VR applications, we build branded experiences that engage audiences and extend your digital presence across every modern touchpoint—web, social platforms, search engines, AI assistants, and immersive environments.

Our immersive solutions turn static communication into real-time interaction. They position your brand as innovative, tech-forward, and ready for the next era of digital visibility.

Why this matters: As a full-service provider and expert in content creation, we ensure that your investment in content goes further – slide decks, animations, or illustrations originally created for brochures can be seamlessly repurposed for immersive environments such as the metaverse, increasing engagement, strengthening SEO discoverability, and enabling your content to be indexed, reused, and referenced across search and AI ecosystems.

Plato.Gallery – The Hub for Scalable Visibility

With our proprietary platform Plato.Gallery, we activate the full leverage effect of high-value content. What’s created once can be repurposed across multiple platforms—websites, social media, 3D environments, and even the metaverse. This includes high-impact motion graphics and video production, which extend your content’s reach and performance across digital channels.

This multiplies visibility, reduces content production effort, and ensures consistent messaging across all channels.

It’s not just about publishing more—it’s about building smarter, connected experiences that extend reach and impact.

1+1=3: Strategic Integration for Maximum Impact

At Werbeagentur dmp, all services are designed to work together. Web, 3D, AR, VR, and immersive experiences are not standalone disciplines—they are components of a connected visibility strategy.

A branded 3D experience created for the metaverse can also enhance LinkedIn campaigns, boost engagement on your website, and increase discoverability through AI tools and search engines. This synergy multiplies the effectiveness of each individual asset.

That’s why we say: 1+1=3. Because when content, channels, and technology interlock strategically, they deliver more than the sum of their parts.

AI & SEO Glossary

Understanding key terms is essential to measure and manage your visibility. Below is a selection of the most important concepts we use in every campaign.

These are not just buzzwords — they’re performance indicators that help us track relevance, reach, and effectiveness across platforms.

In a successful visibility strategy, you need to understand who you want to reach, how you appear in search and AI tools, and what makes your content trustworthy. The terms below explain how we target, measure, and scale your presence.

We define your audience by role, industry, location, and intent — then match your content and ads to them across platforms. This ensures your message reaches only the most relevant buyers, increasing efficiency and lead quality.

This indicates how widely your brand appears across AI tools, search engines, and business platforms. Maximizing reach increases brand recognition and authority in your market.

We continuously monitor how closely your visibility aligns with your defined buyer persona. Better alignment improves lead conversion and minimizes wasted impressions.

Being seen as an expert means you’re more likely to be cited by AI tools, trusted by search engines, and preferred by decision-makers. We structure your content to build and reflect this authority.

A measure of how often AI tools like ChatGPT and Gemini reference your content. Higher citation scores signal content relevance, domain trust, and topical authority.

 Ensures your website and campaigns align with the user’s decision journey — from awareness to action — improving your lead-to-sale ratio and ROI.

We optimize your content so that it’s not just keyword-rich, but also contextually accurate and understandable by AI and semantic search engines.

We target a full spectrum of buyer intent keywords — informational, navigational, and transactional — so you appear in all critical decision moments.

We analyze your performance compared to direct competitors in organic, paid, and AI-driven search. This gives strategic insights to outperform others.

Identifies your brand’s geographic strengths and gaps in digital presence, allowing you to grow your influence in targeted regions like Germany or Europe.

Evaluates how well your content attracts, informs, and converts visitors. Strong content boosts time on page, engagement, and AI readability.

Let’s Build Visibility Performs

Werbeagentur dmp combines performance strategy, content creation, campaign delivery, and technical expertise to build one thing: visibility that works.

From the first impression to the final click, we make sure your brand is where it should be — and that it gets the attention it deserves.

Let’s define your goals, choose your channels, and deliver the content that turns visibility into contact.

Ready for visibility that performs?