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Werbeagentur dmp is a full-service advertising agency, fully specialized in B2B clients. Our expertise spans across the channels that matter most to professional buyers. These include the website, LinkedIn, Google Ads, YouTube, and AI-powered tools such as ChatGPT, Copilot, and Gemini.
Web presence has changed dramatically. Creating a page is easy with templates and AI, but getting seen and selected is the challenge. We focus on building visibility platforms, not just websites.
In a strong visibility strategy, it’s crucial to understand your target audience, how and where they search, what type of content they consume, and how trust is established. That’s where we come in — providing strategy, execution, and performance measurement.
Our three core visibility services — LinkedIn campaigns, Google Ads, and AI & SEO optimization — are all structured around one goal: bringing the right people to your website and converting them into contacts.
Your website is still your digital headquarters. But the way it works has completely changed.
It must do more than look good or load fast. It needs to be readable by algorithms, ranked by AI, and trusted by decision-makers. It must communicate clearly to both people and machines.
We build modern B2B websites that launch in days, not weeks. With AI-supported templates and structures, we move quickly. But speed alone isn’t enough. Every detail is aligned for visibility.
From GDPR compliance to semantic structure and clean markup, our websites are built to support LinkedIn campaigns, Google Ads, and AI visibility strategies. This is your core performance engine.
Ready to turn your website into a visibility platform?
Templates can frame a site, but only content gives it meaning.
Your message must connect with decision-makers while being clearly understood by search engines and AI. If the content isn’t relevant, your visibility suffers.
We write content that balances both sides. It captures real buyer intent and is formatted for machine understanding.
From landing pages and service descriptions to structured FAQs, every piece is tailored for discoverability. We ensure that voice assistants and AI tools can cite and reference your content accurately.
Want content that performs and builds authority?
Your ideal client might not be searching. They’re browsing. That’s why LinkedIn is essential for B2B visibility.
Our campaigns help you appear in the feed of the right decision-makers. We design and manage both organic and paid outreach, backed by smart targeting and relevant creative.
Your ideal client might not be searching. They’re browsing. That’s why LinkedIn is essential for B2B visibility. It’s the professional space where decision-makers spend time — and where serious buying conversations begin.
Our campaigns are designed to appear directly in the feed of the right people, backed by strategic targeting, content design, and a deep understanding of buyer journeys. We create campaigns that stop scrolling and start meaningful contact.
We manage multiple campaign types:
These show up directly in your audience’s LinkedIn feed, styled to match native content. We create each visual and caption to match your tone, topic, and conversion goal.
These land directly in the inbox of your target audience. Perfect for personalized outreach, event invites, or service introductions — we script the content and format it for results.
These collect contact information without ever leaving LinkedIn. We connect the form to a campaign and align it with your CRM or follow-up system.
We produce and distribute short, engaging videos that explain your offer, introduce your brand, or showcase case studies — tailored for B2B interest.
Already posted something great? We boost it to reach thousands more within your target group, expanding reach beyond your current network.
Each campaign comes with strategy, creative assets, analytics, and optimization. Whether you want reach, leads, or engagement, we manage the full process and adapt it based on what works.
When someone is searching on Google, they’re not just browsing — they’re looking for answers. That’s why Google Ads remain one of the strongest tools for B2B acquisition. We make sure you appear at the right moment with the right message.
We plan, manage, and execute campaigns using multiple ad formats, optimized to match your service and buyer intent:
The top results people see when they search for solutions like yours. We match your ads with highly targeted keywords, write persuasive ad copy, and connect them to relevant landing pages for maximum Quality Score.
Image-based ads across business-relevant websites and platforms. We create sharp, branded visuals that promote visibility and brand recall — even before someone is ready to convert
Great for explaining services, creating awareness, or retargeting. We plan targeting, write scripts, and manage distribution to put your message in front of the right audience.
If someone visited your website but didn’t take action, we re-engage them with relevant reminders and offers, bringing them back when they’re ready.
Google’s AI-powered, all-in-one campaign type. We feed it high-quality copy, creative, and targeting data — and it distributes your message across all channels with real-time learning.
Each campaign includes full creative direction — visuals, video scripts, messaging, and user journeys. We don’t just manage ads. We manage performance.
Modern visibility happens at the intersection of AI and search. We optimize your presence for Google’s algorithm, ChatGPT responses, voice search, and more.
That means structuring content semantically, using schema markup, and aligning pages for AI citation and contextual relevance.
We ensure your content is formatted to be machine-readable, including question-answer formats, topic clustering, and internal linking that supports SEO and AI discoverability.
Understanding key terms is essential to measure and manage your visibility. Below is a selection of the most important concepts we use in every campaign.
These are not just buzzwords — they’re performance indicators that help us track relevance, reach, and effectiveness across platforms.
In a successful visibility strategy, you need to understand who you want to reach, how you appear in search and AI tools, and what makes your content trustworthy. The terms below explain how we target, measure, and scale your presence.
We define your audience by role, industry, location, and intent — then match your content and ads to them across platforms. This ensures your message reaches only the most relevant buyers, increasing efficiency and lead quality.
This indicates how widely your brand appears across AI tools, search engines, and business platforms. Maximizing reach increases brand recognition and authority in your market.
We continuously monitor how closely your visibility aligns with your defined buyer persona. Better alignment improves lead conversion and minimizes wasted impressions.
Being seen as an expert means you’re more likely to be cited by AI tools, trusted by search engines, and preferred by decision-makers. We structure your content to build and reflect this authority.
A measure of how often AI tools like ChatGPT and Gemini reference your content. Higher citation scores signal content relevance, domain trust, and topical authority.
Ensures your website and campaigns align with the user’s decision journey — from awareness to action — improving your lead-to-sale ratio and ROI.
We optimize your content so that it’s not just keyword-rich, but also contextually accurate and understandable by AI and semantic search engines.
We target a full spectrum of buyer intent keywords — informational, navigational, and transactional — so you appear in all critical decision moments.
We analyze your performance compared to direct competitors in organic, paid, and AI-driven search. This gives strategic insights to outperform others.
Identifies your brand’s geographic strengths and gaps in digital presence, allowing you to grow your influence in targeted regions like Germany or Europe.
Evaluates how well your content attracts, informs, and converts visitors. Strong content boosts time on page, engagement, and AI readability.
Werbeagentur dmp combines performance strategy, content creation, campaign delivery, and technical expertise to build one thing: visibility that works.
From the first impression to the final click, we make sure your brand is where it should be — and that it gets the attention it deserves.
Let’s define your goals, choose your channels, and deliver the content that turns visibility into contact.
